A Map of Maps

There are many map-like design tools for CX & UX, which help us collaboratively uncover and align customer needs and business offerings, connect people and products.

Value proposition & business model canvases, customer journey & interaction maps… How do these tools relate to and interface with one another? How do they help us build knowledge of our customers into our products as they develop and mature?

This “map of maps”  inventories 8 of these tools, which can be used together, and at various points of maturity  in the product lifecycle. They work on their own, or as a collection, to bring clarity about how experience is created, and value exchanged, through the products we design.